campaign | Kentuckiana pride festival
Kentuckiana Pride is Louisville's largest and longest-running festival celebrating members of the LGBTQ+ community and their allies.
Design Brief
Several years ago, I had the honor of assisting the Kentuckiana Pride Foundation team with collateral they did not have time to execute. Working within set brand guidelines, I created sponsor banners for the various stages at the festival, as well as social media posts and fundraising events around town.
Working outside of their guidelines, I wanted to create a proof of concept featuring bold pieces with simplified typefaces and unique uses of color to create a campaign that stands out from other Pride festivals around the country.
General Admission tickets with alternate Saturday and Sunday designs.
Passes for festival volunteers.
Festival announcement poster.
